Strengthen Your Channel Base Power Your Product Sales with Everything Channel's Partner Recruitment Program

Vendors’ Partner Recruitment needs are becoming much more targeted, but the quality of the potential partners delivered are not all the same.  How can you effectively zero in on your most viable potential partnerships in the most efficient manner?

• The most comprehensive Channel database.
• CRN and VARBusiness brand recognition opens doors.
• Over a quarter century of speaking the language of the Channel.
• No other source understands the Channel better.

Everything Channel’s new recruitment strategies are now just a telephone call away. With 500 to 800 data points captured per record, the Everything Channel Database contains the most comprehensive trend and behavioral data on those who comprise the Channel. Unlike most hired telemarketing firms, Everything Channel's Intelligence team engages a readership of over 1 million Solution Providers in a two-way communication stream through its print, online, research and event vehicles on a daily basis, maximizing the opportunity to capture your leads with no learning curve required.

Leverage our exclusive methodology to complement your existing partner recruitment efforts:

Everything Channel’s proven 4-step methodology will generate the best qualified target partner participants and engage them in a discussion around your offerings to provide a foundation to start building new productive relationships.

• Step 1: Verify Goals and Objectives Everything Channel will meet with the client to discuss the client's partner program, recruitment goals and objectives, and competitive differentiation. This phase ensures consistent messaging with the sponsor to the target audience throughout the campaign, aligning the objectives of the campaign with the overall sponsor's recruitment goals.
• Step 2: Identify Offerings and Incentives Everything Channel will work with the client to understand the benefits of joining the client's partner program and identifying the best incentives and value proposition to present to the target audience.  Everything Channel's team will recommend use of existing client resources, or will work within the media program elements to create an offer that will entice the target audience about learning more about the client's program.
  
• Step 3: Establish ChannelBase Availability  Everything Channel will utilize its Channel Intelligence team to build the partner prospect lists from Everything Channel's existing Channel Database (not list rental), based on the client's specific business drivers, program goals and objectives. (*Minimum of 25k audience availability required.)
  
• Step 4: Recruit and/or Qualify  Everything Channel's channel-savvy telemarketing team will reach out to the targeted audience to query up to 8 questions. Everything Channel will gauge the effectiveness of the call efforts through quality control recordings, as well as additional post-call scrubbing. Everything Channel will also match and append additional ChannelBase corporate profile data to each record based on mutually-agreed to criteria.  Everything Channel will deliver the leads to the client on an agreed to timeframe and format.

For further information contact your Sales representative, or Adelaide Reilly at 781-839-1258 or email This e-mail address is being protected from spambots, you need JavaScript enabled to view it